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Lexar Named 2007 XChange XCellence Award Winner For Its Enterprise-Class USB Personal Storage Device
Lexar SAFE PSD S1100 Wins Award in "Best Innovative Technology" Category At 2007 CMP Technology XChange Solution Provider Conference in San Diego

Fremont, CA., May 03, 2007 - Lexar, a world leader in advanced digital media technologies, was presented with the prestigious 2007 XChange XCellence award in the "Best Innovative Technology" category for its enterprise-class USB Personal Storage Device, the SAFE PSD S1100, at a March 10th ceremony during the 2007 CMP Technology XChange Solution Provider conference in San Diego.

Designed to measure overall business and technology integrator perceptions of vendor products and services during an XChange Conference, the XChange XCellence Awards are sponsored by CMP Technology's XChange Conferences, the global leader in face-to-face channel events. To determine award selection, XChange attendees evaluate and score each vendor's presentation, message, and presence during the three-day conference. The results are tabulated on site and awards are presented during a luncheon at the conclusion of each XChange Conference.

"We are honored that the industry sees the value and outstanding performance characteristics of our secure, hardware-encrypted SAFE PSD S1100 USB flash drive," said Brett Martin, Director of Enterprise Sales, Lexar. "The issue of portable data security is one that many organizations face daily, and the positive response we've received from the reseller community and commercial and government customers since the introduction of the SAFE PSD S1100 has been truly spectacular."

Serving Resellers With A New Dedicated Lexar Enterprise Website
In addition to providing advanced products for portable data security, Lexar is serving the reseller community with a newly launched dedicated website, http://enterprise.lexar.com. Designed to give the IT Enterprise Security Channel a one-stop shop solution center, the password-protected site features a variety of useful tools for helping resellers grow distribution of Lexar's secure, enterprise-class USB products. Site features include exclusive online order fulfillment, automated free evaluation requests, interactive deal registration, online collateral fulfillment, and interactive direct marketing tools.

About Lexar
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology, Inc
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.


Security safeguards, by their nature, are capable of circumvention. Lexar does not guarantee data will be 100% secure from unauthorized access, alteration, or destruction.

© 2007 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.


Media Contact For Lexar:
Matthew Moskowitz
DBA Public Relations
Ph.(212) 388-1400
Email: mmoskowitz@dba-pr.com



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