Lexar Co., Ltd. (including its subsidiaries and affiliates, hereafter collectively referred to as “Lexar,” “Us,” “Our,” or “We”) respects and pledges to protect your personal privacy. We are committed to protect your personal privacy and information security pursuant to the relevant laws and regulations. Lexar ‘s privacy protection policy and personal information related statements for certain Lexar products and services (hereafter “the Policy”) will help you to understand how We collect, use, store, and protect the personal information collected from you through Lexar products and services. We will also explain how We disclose and transfer your personal information and to whom. If you are a minor, your parent (or guardian) must read and understand this policy before you can use this service. If you use this service and you or your parent (or guardian) has agreed to provide your personal information to us, you or your parent (or guardian) is deemed to have agreed to this policy.

Article 1 Information collection and collection method

When you use Lexar products and services (such as: Lexar ‘s official website, customer support services, etc.), We may collect the personal information that you provide to us via Lexar products and services. The following is a summary of the personal information items that Lexar may collect via its various products and services, and the reasons for collecting such personal information. Please be aware that We will only collect your personal information based on the specific data collection purposes for the Lexar products and services that you actually use. In addition, when you use Lexar products and services, We may also collect the following anonymous information that cannot identify you personally. When you use Lexar products and services, you do not necessarily have to provide the personal information We require. However, if you choose not to provide said information, We may not be able to provide products or services to you or answer your questions in many cases.

1.1 Personal Information Collected by Lexar

Personal information may be used to directly or indirectly identify you. For example: your name, e-mail address, or IP address. Lexar will collect the following personal information from you after obtaining your consent：
When you register as a Lexar member, you must provide your true, correct, up-to-date, and complete registration information such as your name, e-mail address, and country/region. Moreover, when you login to the ” Lexar Member Center” (enter the ” Lexar Member Center” website：), you are free to choose whether to provide other personal information (such as nickname, Headshot , gender, birthday, contact number, address) in the “Personal Information” page. When you try Lexar member related services (“account registration,” “product query,” “Points Information,” etc.); you may also choose whether to provide personal information related to the services (i.e., product category, serial number, purchase date, purchase channel, and other information that may be used to identify the product).
When you purchase Lexar products from Us (i.e., Lexar products from our official shopping platform); you may need to provide your name, mailing address (including zip code), phone number, e-mail address, and payment information during some payment services. In addition, when you ask us for customer support services (i.e., product repair), We may require you to provide additional identification information for your product (i.e., serial number or model) in addition to the aforesaid information.
When you participate in marketing activities or prize contests organized by Lexar; you may need to provide your name, phone number, e-mail address, date of birth, gender, product identification (i.e., product serial number, Product model), and other personal information according to the types of activities you participate. If you are a prize contest winner or want to receive gifts, you may be required to provide your mailing address (i.e., zip code) or information necessary for tax declaration (i.e., photocopy of your household registration address or ID card/passport number). In addition, to provide you with product rebates via the aforesaid marketing activities, We may require you to provide additional remittance information in addition to the personal information you provided when participating in the aforesaid marketing activities or prize contests.

1.2 Purpose of Use for Your Personal Information

The personal information We collect shall be used for the following purpose:
1.2.1 Improve and upgrade Lexar products and services；
1.2.2 User experience survey and analysis for developing and evaluating Lexar’s new products, services, and functions；
1.2.3 Complete Lexar member account creation and experience Lexar member related services；
1.2.4 Provide services (including proof of purchase or invoice), product software upgrades, or product and service update notifications for the Lexar products and services you purchased from Lexar；
1.2.5 Complete your subscription for marketing materials related to services such as Lexar related news, discounts, marketing activities, and other information. Please note that you have agreed for Lexar to use your personal information when you subscribe, and you may unsubscribe at any time.
1.2.6 When you participate in our marketing activities or prize contests; your personal information will be used to confirm your qualifications and for event updates, awards delivery contact matters, product rebates, tax declaration, and purchase insurance for you if shuttle service is necessary for the event.
1.2.7 When you contact Lexar or visit Lexar’s maintenance base or office; your personal information and audio/video/conversation record data collected by us shall be used to provide you with support services (such as maintenance services, reply to your questions or inquiries), customer care, satisfaction surveys, retrieve feedback, maintain your rights, and ensure personnel safety in the area.
1.2.8 Individualized marketing, such as third-party advertisement Cookies, is used to provide marketing and advertising content that meets your personal preferences and recommend service content suitable to you based on how you have used Lexar products and services in the past.
1.2.9 Any other purposes after obtaining your consent.

1.3 Purpose of Use for Anonymous Information Collected by Lexar

Anonymous information is data that cannot directly or indirectly identify you, such as your product model, software version, or invoice date. When you use Lexar products and services, We may collect the following anonymous information through Lexar products and services for various possible purposes. In addition, when the following anonymous data is linked to the personal information mentioned above, We will also treat the anonymous data as your personal information and provide appropriate protection：
When you use Lexar products and services, We may collect the data generated when you use your products or services or related to your behavior and interaction with the application. Examples include the name and version of the application and software, the time you installed and uninstalled, the number and time of your login and logout, the frequency of use, the number and time you turned the device on and off, the type of application and software you prefer, your usage habit.
When you ask us for customer support services (such as product maintenance) or participate in Our marketing activities, We may need to ask you to provide the product purchase information (such as invoice purchase date or purchase store).

Article 2 Personal Information Retention Period

We shall retain your personal information for the period necessary to complete the purpose of use described in this policy, or retain the data for a longer period under the following legal or necessary circumstances: i.e., We shall retain your personal information for an appropriate and reasonable period of time for customer relationship management or to comply with tax laws or other legal requirements, or retain your personal information for a specific period as required by law or to cooperate with government or judicial authority investigations or litigations. Moreover, if you have initially provided consent for Lexar to collect your personal information but later wish to withdraw this consent, we shall no longer continue to collect your personal information after you withdraw your consent, but shall only keep what we had collected from you before you withdrew your consent.

Article 3 Who do We Disclose Your Personal Information To

This section explains that Lexar may share your personal information with third parties under certain circumstances and within a limited scope.Lexar shall not disclose your personal information to other third parties except under any of the following circumstances:

3.1 We Have Obtained Your Consent

We shall only disclose and share your personal information to third parties other than Lexar after obtaining your consent or when you requested us to share.

3.2 Cooperation Partners

We may collect and redact your personal information (so you are no longer identifiable using the information via reverse tracing) before We disclose said information to our cooperation partners for the purpose of providing you with advertisement marketing and promotional contents that are catered to your personal preferences（i.e., advertising Cookies for our third party partners）.

3.3 Service providers

We shall also disclose and share the necessary items from your personal information with our service providers within the scope of purposes mentioned in this policy so as to provide services to you. Examples include marketing companies that assist us to send marketing materials and organize marketing activities, shipping companies that deliver the products you have purchased or requested, fund processing vendors that handle the payments, and customer service providers （Lexar telephone customer services, Lexar online live customer services, Lexar product maintenance services, etc.） that offer you customer services. These service providers shall comply with our instructions to use your personal information within the scope of purpose stipulated in this policy, and We shall also ensure their compliance with this policy.

3.4 For Legal or Protection Purposes

We shall disclose and share the necessary items from your personal information to third parties under any of the following conditions for legal compliance or security purposes:
3.4.1 When it is necessary to comply with laws and regulations; the requirements of the competent authority or judicial unit; lawful security requests; or to defend, prevent, or investigate fraud or other illegal acts.
3.4.2 Protect the rights, property, and security of Lexar, our service providers, our users, or the public within the scope permitted by law.

Article 4 Third-party Links and Services

Lexar products and services may provide links to other websites, or use third party services (hereafter “third parties”). Please acknowledge that personal information collection by such third parties is not related to us. You should be aware when you have left Lexar products or services, and be sure to read and understand the privacy policy applicable to the third party. Please note that this policy only applies to products and services provided by Lexar.

Article 5 Security Measures for Lexar Products and Services

We shall adopt appropriate technical and organizational information security protection measures such as internal personal information collection, storage, and processing inspections; other physical security measures in order to prevent any theft, tampering, leakage, or damage; and prevent intrusion of the system where we store your personal information. Lexar and our affiliated companies in various countries also adopt secure network dedicated lines for data transmission. When you provide personal information to us, your personal information shall be protected both online and offline. However, we cannot guarantee that the overall network environment is safe and secure. We recommend the following to fully protect your rights:
5.1 Properly protect your Lexar member account, for example：
5.1.1 When creating a Lexar member account, use a combination of mixed letters and numbers to create your password.
5.1.2 For security, you should use your own account and password to login as Lexar member. You shall be responsible for maintaining the confidentiality of your Lexar member’s account password, user name, and any actions taken using your Lexar member account.
5.1.3 Change your Lexar member password regularly to prevent any unauthorized access, use, or deletion without your permission.
5.1.4 When your Lexar member account password is stolen, please contact us immediately, promptly suspend or terminate your Lexar member account password permission (or partially), and remove any information related to your Lexar member.
5.2 Update anti-virus software
You should also update your anti-virus software and use anti-virus or malware scanning programs to ensure the security of your personal information.
5.3 Contact us immediately
If you are aware of or discovered any technical weaknesses that can damage Lexar’s products and services, please contact Us immediately via the e-mail.

Article 6 How do We Manage your Information

6.1 Lexar member account
Please provide your true, correct, up-to-date, and complete Lexar member information so we may offer the corresponding products and services to you.
You can also enter the ” Lexar Member Center” to update, modify, and view your Lexar member information at any time.
6.2 Set the Cookies (please refer to Cookies policy)
You may restrict the use of all or part of the Cookies settings (i.e., third party Cookies), delete the Cookies records, or adjust other settings through your browser.
If you do not want us to provide individualized marketing and ad contents based on your preferences via third party advertisement Cookies, you can use your browser to reject or delete such third party Cookies records.
6.3 Contact Lexar to manage the personal information you provided
If you wish to update, access, delete, review, download, and prohibit our use of some or all of your personal information or membership data you provided to Lexar (i.e., you think we have improperly collected or used your information), restrict our use of your personal information (i.e., you do not want us to use your personal information for analysis), etc.; you can contact us. Moreover, if you have initially provided consent for Lexar to collect your personal information but later wish to withdraw this consent, you can select this setting for your Lexar products or services at any time. We shall no longer continue to collect your personal information after you withdraw your consent, but will retain what We have collected from you before you withdrew your consent.
6.4 [Attention] Exclusions
We are always committed to ensure the correctness of your personal information and protecting your personal information from any accidental or malicious destruction. However, we cannot guarantee to meet this requirement if any of the following situation occurs:
6.4.1 Circumstances whereby we are permitted to retain your information within the scope permitted by law；
6.4.2 We must retained your information for the purpose of providing legitimate services；
6.4.3 If meeting your request exceeds the reasonable range of resource usage and technical support. For example, your request can only be completed by developing or constructing a brand new system or changing the current service provision model；
6.4.4 There is a risk of endangering the privacy of others.

Article 7 Privacy Right for Minors

f you are a minor, please obtain consent from your parent (or guardian) before providing your personal information to Lexar. If your parent (or guardian) wants to manage your personal information, they may also contact Us at any time.
We shall not collect personal information from minors under the age of eighteen (18) or otherwise specified in accordance with local laws or regulations without the knowledge of, or obtaining consent from, the minors’ parent (or guardian). We recommend that parent (or guardian) should accompany the minor throughout the process of using Lexar products and services. If you are a minor, please obtain consent from your parent (or guardian). You may only provide personal information to us after we confirm that you have obtained consent from your parent (or guardian). Your parent (or guardian) can revoke or withdraw the consent at any time, and e-mail Us to update, access, delete, review, download, and prohibit our use of some or all of your personal information (i.e., you think we have improperly collected or used your information); restrict our use of your personal information (i.e., you do not want us to use your personal information for analysis); etc.

Article 8 Special or Sensitive Personal Information

We shall not ask you to, and please do not provide special or sensitive personal information such as your medical history, medical or health examination records, political orientation, religious and philosophical beliefs, race, union member information, sexual orientation, criminal record, or genetic information to Lexar.

Article 9 Changes to this Policy

We may revise this policy on irregularly, so we recommend that you review the policy from time to time. If you continue to use Lexar’s products or services after this policy is revised, you are deemed to have agreed to the revised policy.

Article 10 Contact Us

If you have any comments, questions, opinions, or concerns about this policy or if you think we may have violated this policy, you are welcome to contact us at any time. If you believe we cannot handle your personal information related dispute properly, you are entitled to lodge a complaint with the personal information authority in your country at any time.